[Media Preview] Samsung Fashion Steps Out 2016 @ Orchard Road

Get ready for one of the biggest fashion extravaganza this year, as Fashion Steps Out 2016 take the stage at Orchard Road on 26th March 2016! If you are still looking for something to do this weekend, this might be something you would want to take note of!

In conjunction with FSO 2016, Samsung is also launching its latest Samsung Galaxy S7 4G+ and S7 edge 4G+. Samsung Fashion Steps Out @ Orchard 2016 is supported by Singapore Tourism Board [STB], with MasterCard as the Official Card. A string of lifestyle activities will also be held on the grounds of Orchard Road from 25 March – 8 May 2016!

I was lucky enough to attend the media preview of Fashion Steps Out 2016 around 2 weeks back, where we witnessed the fashion showcases of brands like FOX Kids & Baby, MASH-UP, PHANTACi - a label by Asian pop icon by Jay Chou, Raffles Privato, RÊVASSEUR, Sean & Sheila, Thomas Wee, and UNIQLO Lifewear. 

This year, an entourage of more than a dozen personalities, influencers and artistes from Singapore and around the region will join the Orchard Fashion Runway. These include JJ Lin [Singapore]; VJ Daniel [Indonesia]; Min Chen [Malaysia]; Laureen Uy [Philippines]; Aisyah Aziz [Singapore], Sheila Sim [Singapore], Hayley Woo [Singapore], and more! Fashion Steps Out 2016 will be curated by Singapore’s fashion doyen Daniel Boey, who is also the curtain raiser on the day of the event!

This year, the fashion event also features over 130 models and performers on Orchard Road bringing a myriad of fashion styles and trends to life through various contingents. For the first time, revellers will also be invited to party the night away after the runway show with ZOUK Singapore’s very own resident deejay, DJ Hong, in this outdoor after-party on Orchard Road!

This fashion festival captures the essence of Orchard Road, where street style meets high - end luxury. The event will be a testament to the continuing allure of Orchard Road, and an affirmation of our commitment to delivering a refreshing shopping experience for every visitor on this Great Street,

One of the highlights is Knit in the City [15 Apr – 8 May] at Wisma Atria, Atrium at Basement 1. Check out craftist Adeline Loo’s quirky vision of a fantasy knit cape, featuring a fully knitted giant backdrop, headpiece and train complete with giant needles. 

Visitors can also learn how to knit like a pro during the live knitting demonstrations held over three weekends! Another fringe highlight is the Samsung Fashion Visionaries, to be held at 313@somerset [22 Apr – 24 Apr] and Paragon, Main Atrium L1 [28 Apr – 8 May]. At Samsung Fashion Visionaries, consumers can enjoy an immersive experience with the new Samsung Galaxy S7 4G+, S7 edge 4G+ along with Samsung Gear VR and Samsung Gear 360, Consumers will be able to experience different ways of capturing memories in 360◦ with the Gear 360 which allows reliving them in vivid, immersive quality via the Gear VR.

Thank you Saffron Comms and the Fashion Steps Out team for having us at the media preview! Be sure to save the date this Saturday, and I'll see you there at Orchard Road for Fashion Steps Out 2016! :)

Love,

Cassan